Women in Cloud

Crowdsourced Social Media Campaigns

Women in Cloud is a community-led economic development organization taking action to generate $1B in economic access for women entrepreneurs by 2030 through partnerships with corporations, community leaders, and policy makers.

Working closely with WIC leadership, the M&C Consulting team delivered on the following services:

  • Created the crowdsourced #EmpowHerAccess campaign that set the groundwork for public policy makers and large businesses to provide $1 billion in economic access to women-led small and medium size businesses in Canada and the United States by 2030
  • Exceeded pre-campaign benchmarks and campaign goals across social media channels for the 21 Days of Action campaign, reaching 600,000 people amidst the onset of COVID-19 lockdown
  • Managed all stakeholder engagement for the launch of the #EmpowHerAccess campaign, creating an opportunity to announce the campaign at the World Economic Forum’s Annual Meeting in Davos, Switzerland in January 2020
  • The Founder of M&C, Giovanna Mingarelli, was invited to join the global advisory board for Women in Cloud, providing ongoing deep stakeholder management and public relations advice