All posts by M&C Consulting


Crowdsourcing Happiness to Transform the World in 5 Seconds

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Steve Jobs once said, “The ones who are crazy enough to think they can change the world, are the ones who do!” This is particularly relevant to the Millennial generation – the fiercely engaged group of 1.7 billion 15-to-30 year olds in the world – who are the most likely to take action for themselves, a group or cause they care about, given the right tools and incentives.

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Highlights from the World Economic Forum’s Ottawa Global Shapers’ Shaping Davos

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The text below is an excerpt from the original article by Robert D. Onley about Giovanna Mingarelli, published February 1, 2015 on Global Shapers Ottawa.

The World Economic Forum’s Global Shapers Ottawa Hub is thrilled with the success of its inaugural event, Shaping Davos Ottawa: Rethinking Politics, after an engaging and informative panel discussion hosted at the Rideau Club in downtown Ottawa on Thursday, January 22, 2015. The event would not have been possible without key financial support from Invest Ottawa, Hill + Knowlton, and KoMedia. The evening was part of the Forum’s global dialogue initiative called Shaping Davos, a new concept to bring the world to the WEF’s Annual Meeting in Davos-Klosters (January 21-24, 2015), and in turn bring Davos to the world. The Ottawa Hub was selected as one of 40 cities globally to host a local event, which the Hub followed up on Friday morning with a virtual broadcast to Davos-Klosters via satellite with CBC Power & Politics host Evan Solomon from CBC Ottawa headquarters.

On Thursday, in front of a crowd of 100 select guests, we hosted a panel discussion moderated by the Friday host for CTV’s Power Play, Mercedes Stephenson, about: “Canada’s Role in the Future of Governance: Open Government, Engaged Citizens.” Opening the discussion were keynote addresses by Robert Greenhill, founder of Global-Canada and former Managing Director of the World Economic Forum, as well as Peggy Taillon, President of the Canadian Council on Social Development. Panelists included:

  • Paul Heinbecker, Canada’s former Ambassador to the United Nations
  • Maryantonett Flumian, President of the Institute on Governance
  • Ilona Dougherty, Founder, Apathy is Boring
  • Giovanna Mingarelli, CEO and Co-Founder, PlayMC2 and Ottawa Global Shaper
  • Bryan Smith, Co-Founder & Vice-President, ThinkDataWorks

Through its panel discussion, the Ottawa Hub was tasked with focusing on civic apathy in exploring how modern open data and open governance concepts can tackle the problem. Panelists assessed the need to provide citizens with information, engaging them in real time and empowering them to make decisions in their communities and concluded that such action is critical to improving governance. It is well understood that engaged citizens are critical to nation building, and the panel stated that Canada needs fresh thinking in its political system and engaged citizens can help this. To ensure that our government makes the best policies possible we need greater transparency, participation and collaboration. Canada cannot afford to miss doing this. A full summary of the dialogue will be produced in the coming weeks.

Read the full article on Global Shapers Ottawa


How Can We Protect Young People from Cyber Bullying?

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The text below is an excerpt from the original article by Giovanna Mingarelli and Olivier Oullier, published November 24th, 2014 on World Economic Forum.

Every 40 seconds, somewhere in the world, someone commits suicide. The same WHO report that revealed this shocking statistic found that in most regions, suicide rates are highest among people over the age of 70. But young people are also affected. In fact, globally, suicide is the second leading cause of death in people aged between 15 and 29.

The factors that contribute to these figures are of course complex. But, at least for youth suicide, cyberbullying – the use of electronic communication such as email, social media or text messages to bully a person – plays a role.

Some research suggests young people minimize the importance of cyberbullying– preferring to dismiss gossip, mean comments and other forms of online attacks as “drama”. But the figures tell a different story. According to work carried out by the i-SAFE Foundation, 42% of kids have been victims of cyberbullying. This means that every day, thousands of young people are criticized and mocked online, pushed to their psychological limits – sometimes beyond.

It is common to hear the view that, unfortunately, this is just a reality of today’s world – that there is nothing we can do to counter the negativity we find around us, particularly in the online world of faceless and nameless “trolls”.

We don’t agree.

Earlier this year we took part in the Global Dignity Country Chair Annual Summit. The organization, whose aim is to empower young people and give them a sense of dignity, was founded in 2006 by three Young Global Leaders, and has the support of a wide range of leaders – from Richard Branson in the business sector to Archbishop Desmond Tutu in the civil society and religious sphere.

It was at this summit that we came up with the idea of launching a social media campaign to reduce negativity online. But we wanted this campaign to be different. Using insights from the behavioural sciences and the science of engagement, we knew that to have a real impact, we would need to track and reward people who took a stand against negativity. We turned to PlayMC2, an activity-tracking mobile app that rewards people with points and prizes for completing bite-sized tasks. These tasks, or “microactions”, as they’re called, can be performed by one person or by a million people, creating the foundation for globally crowdsourced action.

Read the full article on World Economic Forum


Giovanna featured in Carleton Magazine, Fall 2014 at Carleton University’s 1125@Carleton, Ottawa’s Living Labs

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The text below is an excerpt from the original article by Sarah Brown, published November 2014 on Carleton University Magazine.

Earlier this year, social gamification guru Giovanna Mingarelli, BAHons/09, came on board as an entrepreneur- in-residence at the on-campus
living lab known as 1125@Carleton. Focused on driving innovation through collaboration, living labs
are gathering spots for students, professors, entrepreneurs and business people to create, share and test new technologies and ideas. As 1125@Carleton celebrates its first anniversary, Mingarelli expounds on her PlayMC2 app and how the culture of positive microactions is set to snowball around the globe.

Read the full article on Giovanna Mingarelli


On November 11, Remember the Acts of Valour by Everyday Heroes

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The text below is an excerpt from the original article by Sarah Noble and Giovanna Mingarelli, published November 7th, 2014 on The Huffington Post.

Who knew that Ottawa is made of heroes?

Indeed, in the darkest of times, we have been reminded that it’s true.

A little over a month ago, we launched a globally crowdsourced #peace campaign at the United Nations Office in Geneva, Switzerland, during the Geneva Peace Talks.

Through the campaign, we’ve been inviting everyone to share their acts of #peace by taking photos of the things they’re doing in real time, to collectively build the conditions for the world in which we’d like to live.

The message behind the campaign is simple: in a world often divided by conflict, rooted in religion, culture, politics, etc., we have the power to harness our collective actions to create a more peaceful world starting with ourselves.
This is true because we are the sum total of our actions, good and bad. All of these acts combined ultimately create the world in which we live.

When our actions, however big or small, are dedicated to selflessly serving others — we become everyday heroes.

While this campaign is intended for youth across the world, we had no idea that the relevance of this message would hit so close to home in light of recent events.

On the morning of Wednesday, October 22nd, our hometown was shaken to its core when Cpl. Nathan Cirillo, 24, a reservist serving with Hamilton’s Argyll and Sutherland Highlanders of Canada regiment, was tragically shot dead while guarding the National War Memorial across the street from Parliament Hill.

Within moments, a former nurse, a corporal on patrol, a colonel who had been walking by, as well as lawyer Barbara Winters were at Cpl. Cirillo’s side doing what they could to support him as he lay suffering from the gun shots.

Read the full article on Huffington Post


A story about Global Dignity Day 2014, with dignity stories from students on campus

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The text below is an excerpt from the original interview hosted by J School students featuring Juno Award-winning musician, Jesse Stewart, former Senator Landon Pearson and Giovanna, with dignity stories from students on campus, published October 15th, 2014 on CKCU, Carleton University’s radio station.

AUDIO — CKCU, Carleton University’s radio station — segment begins at timestamp 13:45 min


Listen the full interview on CKCU, Carleton University's radio station