The text below is an excerpt from the original article by Giovanna Mingarelli, published April 1, 2015 on Unbottled, The Coca-Cola Company Blog.
Steve Jobs once said, “The ones who are crazy enough to think they can change the world, are the ones who do!”
This is particularly relevant to the Millennial generation – the fiercely engaged group of 1.7 billion 15-to-30 year olds in the world – who are the most likely to take action for themselves, a group or cause they care about, given the right tools and incentives.
According to a recent study by the World Economic Forum, Millennials consider themselves to be “active agents of change,” among whom a stunning 92 percent believe the world needs to change and 82 percent believe they actually have the power to change it.
That’s why – from my home in Ottawa to the White House in Washington D.C. to the World Economic Forum’s “Summer Davos” in Dalian, China and beyond – I’ve spent the last five years of my life sharing the importance of positivity and happiness through bite-size, real-world activities called: microactions.
In fact, this is my vision behind PlayMC2: a crowdsourced mobile platform that invites young people to take photos or videos of the small things they do each day – from random acts of kindness, like picking up a piece of garbage – to going out with friends, or donating to a favorite charity.